High rents, tight starter-home supply and income gaps sidelined many millennial and Gen Z buyers in 2025, leaving would-be purchasers on the sidelines.
A broad housing bill passed the U.S. Senate to boost supply and curb investor activity. The measure now returns to the House before it could reach the president.
As consumers continue to limit notifications and unsubscribe from emails to offset digital fatigue, businesses are focusing on fewer, more relevant messages.