On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.

Florida median home prices rose in August despite slower sales, with tightening inventory helping support them, Florida Realtors Chief Economist Dr. Brad O?Connor said.

AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.